Our Fast Casual Seafood Franchise Program

Andrew Gruel’s mission is to redefine the seafood dining experience.
— Nation's Restaurant News

Slapfish is a true innovator in fast casual seafood, uniquely positioned between lower quality fast food / QSR seafood chains, and full service or fine dining seafood restaurants.

Year Founded: 2011
Segment: Fast Casual
Sub-Segment: Seafood / Better Seafood
Headquarters: Huntington Beach, CA

Competitive Positioning & Franchise Benefits

  • Strong consumer demand for high quality seafood and premium fast casual fare
  • Limited competitive supply in fast casual, QSR and full service seafood segment
  • Strong health positioning and eco-friendly and sustainable operations
  • Chef Driven concept and menu = premium, crave-able seafood flavors
  • Multiple prototypes to fit in both traditional and non-traditional retail sites
  • Carry out is fast, pre-ordering apps make it faster…or customers can take their time and enjoy your meal with a beer or wine

Seafood Purchasing & Distribution

 Sustainability is a balancing act between supply and demand. We believe in taking wisely from the ocean, without harming the marine eco-system. Our seas must always be able to replenish themselves.

Sustainability is a balancing act between supply and demand. We believe in taking wisely from the ocean, without harming the marine eco-system. Our seas must always be able to replenish themselves.

We are Seafood experts. By partnering with Slapfish you are becoming part of a network of fisherman, processors and experts that you can rely on for high-quality seafood. You never have to worry about supply, sourcing, sustainability, or being priced out of the market. We research in detail all the seafood that is served out of the Slapfish kitchen. Whether you are buying directly from Slapfish Trading or through approved purveyors, the seafood is always ridiculously fresh.

Founder & Chef Andrew Gruel built the Slapfish business by creating strong, direct relationships with local fisherman to cut out the middleman in their seafood sourcing.

These relationships are very difficult to create and maintain, and allow them a competitive edge over other restaurants when it comes to purchasing and pricing.

Franchisee Support

Slapfish Franchise Systems and Standard Operating Procedures:

  • Daily COG Analysis
  • Secret Shopping
  • Slapfish Seafood “University”
  • Payroll Processing and Human Resource Management/Compliance
  • Preferential Pricing For Merchant Processing Rates/Partnerships
  • Inventory Management
  • Book-keeping and Accounting Solutions
  • Financial Reporting
  • Construction Project Management
  • POS Integration and Partnerships

Marketing

  • Step-By-Step Pre-Opening and Perpetual “Four Walls” Proven Marketing Strategy
  • Social Media Expertise and Execution
  • National Brand Recognition & Owner’s Regular TV and Radio Spots

Design

  • Established “Cookie-Cutter” Slapfish Design Prototype
  • Set of Plans / Material Spec Book
  • Brand Toolbox and Identity Package
  • Kitchen Design, Equipment Book (to the spoon)

Food/Product

  • Proprietary Recipes, Menus, Specs On All Fish
  • Seafood Distribution (access to exclusive supply lines through trading company)

Training

  • One-Of-A-Kind Training and Partner Development with “Slapfish University”