Our Chef & Founder - Andrew Gruel

Chef Gruel | Seafood Guru - Sandwich Junkie - Restaurateur

Chef & Slapfish Founder, Andrew Gruel

Chef & Slapfish Founder, Andrew Gruel

Andrew Gruel is the Founder and Executive Chef of Slapfish, the award-winning food truck turned international brick and mortar franchise, based out of Huntington Beach, CA. Chef Gruel has taken Slapfish from 2 food trucks to 10+ restaurant locations in just over 3 years.

Chef Gruel has appeared on multiple Food Network shows including his most recent role as a Judge on the show Food Truck Face Off. Gruel has also been on "TODAY Show", PBS, Cooking Channel, as well as in numerous publications including The Wall Street Journal, Men’s Health, Food & Wine Magazine, Entrepreneur, and Restaurant Business. In 2013 he was named top 40 under 40 entrepreneurs in Orange County.

He is currently the host of the restaurant makeover show "Say it to My Face," on A&E's FYI Network. Learn about the show on A+E Networks Corp. FYI website and see episode air times.

Modern seafood shack’ Slapfish throws several fishy curveballs at its patrons. Crab and lobster meat is combined to create ‘clobster’ cakes and a ‘clobster’ grilled cheese.
— USA Today

How he got here:

After years of working in fine dining restaurants, hotels and diners -- ranging from The Ritz Carlton to the midnight shift at Denny’s -- Chef Gruel’s love of the ocean drove him to direct a non-profit project at The Aquarium of the Pacific in Long Beach, CA called “Seafood for the Future”. Here he worked with hundreds of chefs, fisherman and like-minded organizations establishing a national culinary awareness for the sustainable seafood movement.

Andrew is admittedly addicted to the fast pace of the restaurant world and translates that into his business approach to be very hands-on whenever possible. His next project is to establish a monthly changing restaurant space which gives aspiring chef-entrepreneurs a chance to "beta-test" their concept without spending thousands of dollars.